What is Branding & Why is it Important?
Branding holds an important part in marketing for all companies. A successful corporate branding is defined by the company’s mission, values, and objectives. The purpose of adopting a corporate brand is to have a unique and consistent look and feel across every medium.
This is where naming conventions, logo design, color themes, slogans and a branding strategy come into play.
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Branding Strategy
Mission & Values
The mission consists of the company’s purpose, goals, and values; what an organization is, why it exists, and it's reason for being. Values are the essence of the company’s identity – their principles, beliefs and philosophy. These values educate clients and potential customers about what the company is about and clarify the identity of the company. Corporate values help people function together as one and shape the way employees behave. These things are important in brand design, guiding several creative decisions to create a brand that accurately reflects your company. A branding agency like Sky Methods can help you write your company’s mission and vision, creating your personal branding and therefore driving your personal branding strategy that will guide your business from then on.
Logo & Color Theme
A logo is a graphic symbol that represents your company. However, it's purpose goes a lot further than this. The logo is the foundation of your company’s brand, as it is often the first image that customers associate with your company. If your current logo does not reflect your company or its values accurately, it is imperative that you reach out to a creative agency, like Sky Methods, to guide you with the creation of a new logo design.
The color scheme or theme should support the brand image as a key visual element of its corporate identity.
Although you can easily create a simple logo online, experience
is critical when it comes to logo creation.
Slogan & Tagline
A slogan is a “catchphrase” or small group of words that are combined in a special way to identify a product or company. If written well, a slogan or tagline can instantly evoke emotions and ideas and associates them with the brand. Business slogans are best off being short and simple, yet should elicit a powerful image about your company.
Top 3 Slogan Examples:
Messaging Alignment
Content Writing
What is a Messaging Strategy?
The messaging strategy is how the leadership of the company talks to all people. The message itself should be consistent and transparent and should be a tool that is used to build trust and develop relationships with customers, clients, employees, etc.
Companies align their messaging strategy to develop and maintain their company branding.
Developing Your Company’s Messaging Strategy
What does your messaging strategy communicate to your consumers? To your employees, vendors, and potential customers? Where should you start when trying to create an effective messaging strategy?
The first step in creating an effective messaging strategy starts with accurate market research.
Market Research
Before beginning to create a messaging strategy, it is important to understand your audience. Market research allows us to prod through the market, asking the question “What motivates or triggers our customers to make certain decisions?” Market research analysis is crucial, as the answers we get from those questions will determine every marketing message that will be used by the company. Market research for startups is similar, both in process and importance, as market research for small businesses and even top companies, and luckily Sky Methods has a dedicated team of experts who are more than willing to help you take that step.
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Your message should communicate who you are, what you do, why you do it, and why your current and potential customers should care.
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